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Astoria Software Study: Discrete Manufacturers Comprise $4.4 Billion Market for "Dynamic Product Documentation On-Demand"

Global Companies Will Learn to Leverage DITA Standard to Reduce Costs, Achieve Content Consistency, and Speed Time-to-Publish

SAN MATEO, Calif. - May 14, 2007 – Driving business efficiencies for manufacturers, Astoria Software announced today the results of research that measured the total addressable market for "Dynamic Product Documentation On-Demand" solutions that automate product documentation processes. By combining proprietary and publicly available data, Astoria calculates the market for these solutions to be $4.4 billion per year.

"Based on Frost & Sullivan's research, the content creation, content management, and dynamic publishing markets are growing rapidly as digital media proliferates through organizations across verticals," said Aimee M. Roberts, research analyst, digital media practice for Frost & Sullivan. "Therefore, looking at the market from the perspective of Astoria Software's total addressable market numbers, Frost & Sullivan believes that if the total market was willing and able to purchase content creation, content management and dynamic publishing solutions today, the market potential would be well in excess of $4 billion."

While the study reflects the total addressable market for Dynamic Product Documentation On-Demand solutions on a worldwide basis, it confined the study specifically to revenue from discrete manufacturing companies with 250 or more employees - those identified as large enough to support a full-time group of documentation experts including content authors and reviewers. The market study also assumes the $4.4 billion as annually recurring revenue from subscription-based solutions delivered in a Software-as-a-Service (SaaS) mode.

The research study, conducted by Bold Stroke, Inc. of San Diego, California, used a bottom-up approach to estimate the total addressable market. Unlike the common practice of estimating market size by applying a compound annual growth rate to historical sales figures, this study used economic and industry data to determine the aggregate market potential. The study also relied on labor statistics, analyst data, corporate reports, proprietary data and other sources to compile, analyze and verify the market measurement.

Mounting Pressures for Global Manufacturers

"In the global marketplace, manufacturers face pressures to manage growing product volumes, increasing product complexity, and simultaneous product launches to global regions," said Dan Ortega, vice president of marketing for Astoria Software. "The strain on product documentation processes and costs is significant and growing, and is driving enterprise investment in Dynamic Product Documentation On-Demand solutions."

Dynamic Product Documentation On-Demand is a process methodology emerging within the traditional enterprise content management landscape. It addresses process automation methods and tools that cost-effectively manage and speed the creation and delivery of technical product information associated with complex products, such as user and maintenance documentation, and customer support information. These new methods and solutions create efficiencies and reduce the time, cost and effort to produce, deliver and manage product information. The result is that organizations are better able to drive product innovation, while responding to new demands for product information from customers, suppliers, and internal product content consumers.

In conjunction with the release of the Astoria Software market sizing study, the company has also released a market brief outlining Dynamic Product Documentation On-Demand as a best-practice methodology. The market brief includes background on market and technology factors that led to the emergence of this methodology and the increasing adoption rate among manufacturers.

For more information, visit www.astoriasoftware.com.

About Astoria Software

Astoria Software delivers dynamic product documentation with an on-demand approach to structured content management. Texas Instruments and other Forbes Global 2000 manufacturers rely on Astoria to meet the increasing competitive demands for product documentation - high volume, accelerated time-to-market, and global customization. Astoria reduces documentation costs up to 90% and compresses product launch times from months to weeks. Astoria Software is based in San Mateo, California. For more information, visit www.astoriasoftware.com.

Resources:

News Release: "Dynamic Product Documentation On-Demand" Guides Manufacturers to Bring Products to Market Faster and at Lower Cost
http://www.astoriasoftware.com/news_events/press_releases/051407b.asp

Market Brief: "Dynamic Product Documentation On-Demand: Extending the Information Revolution to Manufacturing (Registration Required)
http://www.astoriasoftware.com/forms/whitepaperForm.asp?id=16

Software-as-a-Service (SaaS)
http://en.wikipedia.org/wiki/SaaS

Frost & Sullivan
http://www.frost.com/

Bold Stroke, Inc.
http://www.boldstroke.net

Artwork:

Worldwide Market Share for Dynamic Product Documentation
http://www.astoriasoftware.com/news_events/press_room/market_size.asp

For more information: