Skip to content
Brand
650-357-7477
  • ABOUT
  • PRODUCT
  • SOLUTIONS
  • FUNCTIONS
  • FEATURES
  • RESOURCE CENTER
  • CONTACT US

The Content-as-a-Service Imperative

Leveraging the power of disruptive technologies in innovative ways can help us produce products and services that previously seemed impossible — even unimaginable. To do so, though, we need to rethink how we do what we do. I have written previously about the need to adjust the way we produce content for those who need […]

Is Your Content Ready for the Fourth Industrial Revolution?

Technological changes are forcing the leaders of many of the world’s largest and well-established organizations to rethink how they do what they do. Their rethinking involves reimagining how they will create, manage, localize, and prepare content for consumption by the machines people rely on to deliver products and services. These changes are due in large […]

Making a Sales Connection with Technical Content

Connecting technical content to sales can improve experiences for both prospects and customers By nearly any measure, customer experience is a hot topic today. You can’t open your email inbox, read a blog post, or attend a webinar or conference presentation without being pitched on improving experiences consumers have with your brand. Keeping up with […]

Identifying key content engagement metrics is an involved process.

Using audience metrics to measure content impact

Too often consideration of the content’s efficacy ceases to be a concern once the immediate need for it is fulfilled.

The ways we receive content are often lagging behind content capabilities.

Dynamic Delivery vs Dynamic Content

As CMS and content language sophistication grows – driven by increased automation and computer learning – delivery efficiency is ripe for another round of innovation.

How do you maximize the value of your content?

Content strategy best practices

The science and artistry behind high-value content creation.

Is your content safe from cybercriminals?

Privacy. Passwords. Phishing. Breaches. Trolls. Hackers. Bots. No matter where you look, everyone seems to be using these terms in the context of cybersecurity. Any business with a digital presence is a potential target for cybercrime, which helps to explain why the words used to characterize and describe cybersecurity have crept into our business vernacular […]

Gathering customer insight can be tricky without the right intelligence platform.

When a CCMS meets customer intelligence platforms

Customer intelligence platforms represent the sibling to content management and delivery software, with more focus on the marketing aspect.

Migrating unstrctured content to structured XML offers plenty of challenges.

“Uplifting” to a Content Management System

Can the tedium and possible errors of the “life and shift” be avoided in CMS migration?

Did the experts correctly predict content and content marketing expansion in 2017?

How “right” where they? A look back at the content and content marketing trends predicted for 2017

Here are the trend experts predicted would rise to prominence in 2017.

Recent Posts

  • The Content-as-a-Service Imperative
  • OmnichannelX 2020
  • DITA North America/Journeys
  • Is Your Content Ready for the Fourth Industrial Revolution?
  • Making a Sales Connection with Technical Content

Categories

  • Blog
  • Event
  • Press Release
  • Uncategorized

© 2023 Astoria Software

Astoria Software, a division of TransPerfect, Inc. | 650-357-7477 | PRIVACY POLICY | SITE MAP

FOLLOW US