Leveraging the power of disruptive technologies in innovative ways can help us produce products and services that previously seemed impossible — even unimaginable. To do so, though, we need to rethink how we do what we do. I have written previously about the need to adjust the way we produce content for those who need […]
Technological changes are forcing the leaders of many of the world’s largest and well-established organizations to rethink how they do what they do. Their rethinking involves reimagining how they will create, manage, localize, and prepare content for consumption by the machines people rely on to deliver products and services. These changes are due in large […]
Connecting technical content to sales can improve experiences for both prospects and customers By nearly any measure, customer experience is a hot topic today. You can’t open your email inbox, read a blog post, or attend a webinar or conference presentation without being pitched on improving experiences consumers have with your brand. Keeping up with […]
Too often consideration of the content’s efficacy ceases to be a concern once the immediate need for it is fulfilled.
As CMS and content language sophistication grows – driven by increased automation and computer learning – delivery efficiency is ripe for another round of innovation.
The science and artistry behind high-value content creation.
Privacy. Passwords. Phishing. Breaches. Trolls. Hackers. Bots. No matter where you look, everyone seems to be using these terms in the context of cybersecurity. Any business with a digital presence is a potential target for cybercrime, which helps to explain why the words used to characterize and describe cybersecurity have crept into our business vernacular […]
Customer intelligence platforms represent the sibling to content management and delivery software, with more focus on the marketing aspect.
Can the tedium and possible errors of the “life and shift” be avoided in CMS migration?
Here are the trend experts predicted would rise to prominence in 2017.